Yes, PPC can be effectively integrated with other marketing strategies to create a comprehensive digital marketing approach for plumbers. Combining PPC with SEO (Search Engine Optimisation) allows you to capture both immediate and long-term traffic, while social media marketing can further boost brand awareness and engagement. PPC campaigns provide quick visibility and targeted lead generation, which can complement content marketing efforts that build trust and authority over time. For example, PPC ads can drive traffic to blog posts or case studies on your website, where potential customers can learn more about your expertise and service quality. Email marketing can also work hand-in-hand with PPC by nurturing leads generated from your ads through targeted follow-up campaigns. This integrated approach maximises your online presence, ensuring that your plumbing services are seen across multiple channels, thereby increasing the likelihood of conversion and creating a robust, cohesive marketing strategy that drives sustainable business growth.