Many tradesmen successfully handle their own social media, especially if they enjoy snapping photos on site or sharing day-to-day updates. Doing it yourself keeps you closely connected to your audience and lets your personality shine through. The downside is it can eat into your time, particularly if you’re trying to post consistently, respond to every comment, and monitor analytics.
Hiring a professional can free you up to focus on your trade jobs and ensure your marketing efforts are strategic. A social media manager or agency can handle content creation, scheduling, and ad targeting with a polished approach. Of course, that comes with a cost, and you’ll need to find someone who genuinely understands your industry and how to speak to your local market. For many tradesmen, the choice is a balance of budget, time constraints, and marketing goals. If your schedule is packed and you want a more refined strategy, hiring help might be well worth it.