Yes, you can manage some basic SEO yourself, especially if you enjoy learning new skills. Tasks like researching local keywords, listing your business on Google, updating meta tags, and creating fresh content can all be done in-house. You’ll find plenty of guides and online resources to walk you through the essentials.
However, professional SEO agencies have the tools, experience, and industry insights to optimise your website more efficiently. They stay on top of Google’s algorithm changes, know how to build quality backlinks, and can perform detailed technical audits to ensure your site is performing well. If you have the time and dedication, tackling SEO yourself can save money. But if you’d rather focus on plumbing work and customer service, investing in professional SEO can deliver stronger, faster results for your business.