Whether you tackle SEO yourself or hire a professional depends on factors like your budget, time constraints, and willingness to learn new skills. If you’ve got a knack for DIY and some spare hours each week, you can certainly handle basic tasks on your own. For instance, you can claim and optimise your Google Business Profile, keep your website updated, and build a few local backlinks by networking with other businesses in your area. With a bit of research, you can also learn how to do simple keyword research and on-page optimisation.
However, SEO can get complicated, especially if you’re in a competitive area or facing steep competition. Keyword strategy, technical SEO, link-building, and staying up-to-date with Google’s algorithm changes can be time-consuming. If you’d rather focus on your trade and leave the complexities to someone who does SEO full-time, hiring an expert might be worthwhile. An SEO specialist brings proven techniques and tools to help you outshine competitors and get better results faster.