Are PPC campaigns suitable for small trade businesses?

Absolutely. Pay-Per-Click (PPC) campaigns can be a game-changer for smaller trade outfits looking to compete in their local market. One of the biggest myths is that PPC is only for large companies with massive budgets. In reality, PPC platforms like Google Ads let you set daily or monthly spending caps, so you remain in full control of how much you invest. This flexibility means you can run a campaign at a level that’s comfortable for your business—no need to break the bank.

Because PPC targets people actively searching for specific services (like “emergency plumber near me”), you’re more likely to attract high-intent customers who are ready to hire someone. Plus, you can also set location filters so you’re not wasting money on clicks from the other side of the country. If planned right, a small but focused PPC campaign can generate a steady stream of leads without requiring a monstrous marketing budget.