most tradies don’t have the time (or patience) to sit down and write polished blogs, landing pages, or social media posts. After a day of crawling under sinks or wiring up sockets, the last thing you want to do is spend hours agonising over commas. That’s where AI copywriters come in.
But here’s the million-quid question: with so many AI tools out there, is ChatGPT the best bet for building your trade brand—or should you be looking at the alternatives like Jasper, Copy.ai, or Writesonic?
Let’s strip it down, tradie-style, and find out which tool will actually help you win more jobs and look good online.
The Rise of AI Copywriters
AI copywriters are basically digital apprentices. They don’t fetch tea or sweep up the site, but they do crank out words at lightning speed. You feed them a prompt—say, “write a blog about blocked drains in Essex”—and bang, a whole article appears.
The idea is simple:
Less time writing.
More time on the tools.
Still reap the benefits of online visibility.
But not all AI copywriters are built equal. Some are all flash, no substance—like the apprentice who shows up with shiny new boots but can’t use a hammer.
Why Tradies Even Need AI Content
Before we dive into the comparison, let’s answer the obvious question: why bother with AI content at all?
Google loves fresh content: Regular blogs boost your rankings for local searches.
Customers trust good writing: A polished website makes you look pro, not cowboy.
Saves you cash: Hiring a full-time copywriter costs a bomb. AI tools cost a fraction.
Saves you time: You can create a blog or social post in 10 minutes instead of 2 hours.
Basically, AI lets you focus on the graft while still keeping your digital shop window looking sharp.
ChatGPT: The Crowd Favourite
Everyone’s heard of ChatGPT – it’s the tool that’s got the world talking. But what makes it good for tradies?
Pros:
Flexible as hell: It can write blogs, Facebook posts, service pages, even customer emails.
Conversational tone: Perfect for speaking like a real person, not a robot.
Customisable: You can say “write like a painter from Essex” and it’ll give you something pretty close.
Free option: There’s a free version (though the paid “Plus” version is faster and smarter).
Cons:
Needs direction: If you give vague prompts, you’ll get vague results.
Occasional waffle: Sometimes goes off on tangents.
Generic without tweaks: If you don’t edit it, your blog might sound a bit like everyone else’s.
The Competitors: Jasper, Copy.ai, Writesonic & Co.
Other AI copywriters promise “marketing-specific” content. Let’s see how they stack up:
Jasper
Strengths: Great for long-form blogs, comes with SEO integrations.
Weaknesses: Pricey, and often overcomplicates what tradies actually need.
Copy.ai
Strengths: Quick short-form stuff—great for ads, taglines, and social posts.
Weaknesses: Not as good for longer, educational blogs.
Writesonic
Strengths: Built-in SEO tools, plus integration with Google Ads and social media.
Weaknesses: Can sound more like a corporate marketer than a down-to-earth tradesman.
Others (Rytr, Anyword, etc.)
Plenty of them exist, but most are just variations on the same theme—short copy, a few gimmicks, and not as widely supported as ChatGPT.
So, Which One Builds Your Trade Brand Best?
Here’s where the spanners hit the toolbox. For tradespeople, your brand needs three things online:
Trust – People hire someone they believe is reliable.
Clarity – Your message must be simple: what you do, where you do it, and why you’re the best.
Consistency – Regular updates, blogs, and posts keep your name out there.
And for that, ChatGPT takes the win.
Why?
It’s conversational (great for the no-nonsense tone tradies need).
It’s adaptable (can sound local, casual, or professional).
It’s widely supported and updated (so less faff with glitches).
While tools like Jasper and Writesonic are great for marketers, they often overcook things. You don’t need a 10-step brand positioning framework—you need a blog that says “We fix boilers in Colchester, fast.”
The Perfect Approach: AI + Human Touch
Here’s the trick: don’t rely 100% on AI. Customers and Google can sniff out generic content.
The best combo?
Use ChatGPT to generate the bulk of your content.
Add your own touch – chuck in local references, real stories, and photos of your work.
Polish for SEO – make sure your keywords, location, and services are clear.
That way, you get the speed and efficiency of AI with the authenticity of a local tradie who knows their stuff.
Quick Tradie Tips for Using ChatGPT
Be specific with prompts: Don’t just say “write about plumbing.” Try “Write a 500-word blog about emergency boiler repairs in Leeds, written in a friendly but professional tone.”
Add your details: Include your business name, location, and unique services.
Use it for ideas: Stuck for blog topics? Ask ChatGPT for 10 blog titles for electricians in Essex.
Edit and personalise: Always tweak the output to sound like you, not just “any plumber.”
Pair it with SEO tools: Use free Chrome extensions (like Keywords Everywhere) to refine your content.
Your Brand, Your Voice
At the end of the day, no AI tool will replace the fact that customers want a real, trustworthy tradie turning up at their door. But with ChatGPT (and a few tweaks), you can keep your online presence sharp, your brand consistent, and your phone ringing.
Think of it this way: AI is your apprentice. It’ll do the donkey work, but it still needs you to step in with experience, personality, and local know-how.
If you’d rather not muck about with prompts, editing, and SEO, that’s where SEO For The Trade comes in. We specialise in creating content and digital strategies built for UK tradespeople. Whether you want blogs, Google Maps domination, or a website that actually converts, we’ve got your back.
👉 Get in touch today and let us turn your trade into the brand everyone in town knows (for the right reasons).